Wakefield Canada is BP/ Castrol’s strategic partner in Canada. This long term relationship forged in July 2005, establishes Wakefield as the exclusive representative for the Castrol brand in Canada.
This alliance provides the best of all worlds. By harnessing the operational and product leadership of global partners, Wakefield’s customer intimate organization will excel at maximizing the power and success of the Castrol brand in the Canadian marketplace.
The focus for Wakefield is solely on the premium automotive lubricants market consisting of consumer passenger car and commercial heavy duty motor oil. With its small business enterprise structure Wakefield provides sales, marketing and coat-to-coast distribution capabilities to a large, diversified customer base with over 5,000 installer customers and a major presence in all Canadian automotive retailers.
Wakefield’s mission is to become the pre-eminent branded automotive products aftermarket supplier, focused exclusively on the unique needs of Canadian customers.
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